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15 Email Subject Lines That Will Get Insurance Leads to Respond

By Chris Bibey
15 Email Subject Lines That Will Get Insurance Leads to Respond Feature Image
7 minute read

Trying to get people to respond to email messages can be a frustrating process. People will just ignore the emails and you will feel like you are wasting your time. As a result, you might spend a lot of time looking for insurance sales tips that can show you how to make your marketing techniques more effective. This is a good idea, and you have come to the right place.

The following email subject lines will help you to generate more insurance leads. They will get people to respond, to open up a dialog with you, and you will have more business than ever before.

1. Insurance Is Cheaper Than You Think

This one is pretty basic, but it confronts the problem that many people have with insurance: They think it’s too expensive. They keep putting it off because they think they can’t afford it.

This will get people to respond who already want to have insurance but haven’t purchased it because of monetary concerns. It will show them that they do not need to worry about the price. Since they want insurance anyway, they will check out your email to see how it can deliver, how it can solve their problem.

2. Five Insurance Deals That End This Month

This is a good way to work with a person’s sense of urgency. By telling them how the deals are going to expire, you will get them to act quickly. They won’t just file away the email to think about later. If you can make them think that their window for saving money is closing, they’ll want to do something about it.

3. Getting The Best Insurance To Protect Your Family

This one will appeal to people who have families by playing on their sense of commitment and love. They likely value their family more than themselves. Maybe they have been putting off getting insurance because they do not want to pay for it. If you can show them how they should make this choice for the people that they love, the payments won’t seem too daunting.

4. The Ways Your Current Insurance Company Is Ripping You Off

This one is to get their attention. No one likes to think that a big company is taking advantage of them. They will be angry, which will make them want to learn more. You can then show them the ways in which you can save them money, the ways in which their current company is not giving them all of the savings that they deserve.

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5. The Best Insurance Package Deals

Many people are holding back from getting insurance because they think that they will be very confused trying to buy a lot of different policies. This headline will show them that they can get all of their insurance from one source; it will not be confusing at all. This email can also tell them about how they can save money by going with a package deal instead of individual plans.

6. What is Your Insurance Company Hiding?

It plays on the “fear factor.” It gives the recipient reason to believe that their insurance company isn’t being 100% honest with them.

Of course, you only want to use this subject line if you can back it up by being open and honest in the body of your email. Regardless of the lead type, this is a subject line that will generate a lot of clicks. 

7. 5 Ways to Lower Your Insurance Premium This Month

Let’s face it: everyone is interested in saving money on insurance. Adding to that, they want to do so now, not later. 

Any time you promise to help someone save money, you have a good chance of getting their attention. Putting it within a timeframe makes it seem more attainable to work into their to-do list.

8. These 3 Life Events Might Impact Your Insurance Premium

When life changes, people don’t always think about the impact on their insurance premiums. This subject line will pique your recipient’s curiosity, which increases the likelihood of clicking and reading through the body of your email.

You can take this email subject line to the next level by hinting at the type of event that could impact their premium. Here’s an example: “These Life Events (Hint: Marriage) Might Impact Your Premium”.

9. What You Shouldn’t Do In an Emergency

Many people are fearful about what could happen if an unexpected emergency occurs. Will they respond correctly and are they prepared with the right insurance coverage now to help them and prevent future financial struggles should something unexpected happen?

This email subject line promises to deliver value. It’s a great way to build trust with the recipient. 

10. Are These Insurance Mistakes Costing You Money?

Yet another subject line around the theme of “saving money.” You can never have too many of these in your toolbox, as the majority of consumers are willing to hear you out if you can put money back into their pocket.

You give the reader reason to believe they themselves have made a mistake that’s costing them money or that their insurance company is. You provide value by giving them the solution to these areas and hopefully actually saving them money on their premiums.

11. Insurance Technology = Convenience

In today’s day and age, convenience is the name of the game. And that’s particularly true when it comes to making essential purchases such as insurance.

For instance, most people need auto insurance, but they don’t consider buying it a fun process. They want to do two things: save money and save time. 

Play up the idea that technology, such as a mobile app and online quotes, provide the convenience and simplicity they’re seeking. 

12. Home Renovations Can Save You Money on Home Insurance

You’re not making a hard sale with this subject line. The goal is to hook the recipient with the idea that they can save money even while spending, in this case on a home renovation.

Customize this subject line to match the type of insurance you’re selling. Other examples include: 

  • Health Changes That Can Save You Money on Life Insurance 
  • Vehicle Maintenance Can Save You Money on Auto Insurance

13. Life Insurance Too Expensive? Think Again!

Consumers often (wrongly) assume that life insurance is too expensive. They have reason to believe — true or not — that it doesn’t fit into their budget. 

This subject line gives them hope. And when a person finds the hope they’ve been searching for, they’re more likely to read the email and respond accordingly in an effort to find the solution to their problem. 

14. I Found Another Way to Save You Money

This one will appeal to people who believe they’re overpaying for insurance. It also appeals to those who have had a recent change in financial circumstances, such as a result of the COVID-19 pandemic or an insurance claim.

As noted before, any subject line with a “save money” twist will turn heads. Plus this one adds a personal touch that makes them realize they’re connecting with a real person who can help them.

15. It’s Time for a Free Insurance Review

Who likes to review their insurance policies? The answer is simple: not many people. 

By offering a free insurance review, you take all of the work out of the process for your lead or customer. You can even expand this subject line to something like this, “It’s Time for a Free Insurance Review (and to save money)”.

Remember, this subject line works for both potential and existing customers. 

If you’re ready to generate more leads — giving you more opportunities to use these subject lines — we have you covered. Visit Aged Lead Store to purchase a variety of insurance leads, including life, auto, home, and health.

Image by stokpic from Pixabay

About Chris Bibey

Chris Bibey is a freelance writer with 15+ years of experience in the insurance and finance industries. Clients include Sales Hacker, Outreach, Discover, PayChex, and Moran Insurance. He has also worked as Head of Sales for Verma Media.

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