Converting Aged Insurance Leads with Email Marketing

September 23, 2010

Today, Americans find the national debt over $13 trillion with the average household carrying about $10,000 in credit card debt alone. Many homeowners find themselves unemployed or barely hanging onto their jobs. Given that times are tough, many debtors who have now become aged insurance leads are frozen in their tracks unable or afraid to do anything. However, this makes aged insurance, mortgage refinance and debt leads more valuable than previously.

Aged insurance leads also have the benefit of being a lot cheaper. But despite their age most insurance agents find that these leads can generate significant sales. Picture a turtle sensing danger. He retracts into his shell for safety. He may appear to be dormant and lifeless. However, the turtle is simply waiting until danger passes than he will poke his head out and continue. In this way, aged insurance leads despite being stagnant eventually become productive.

Another benefit of aged leads is a steady flow of prospects that are affordable versus real-time Internet leads that are much more expensive. Aged leads also tend to be qualified leads that are as yet undecided but ultimately preparing act. Generally, aged leads are a sustainable flow for your insurance sales pipeline.

Aged leads can be targeted by geographic region and various other filters. These are prospective customers that usually are shopping for a better deal. They may recommend you to a friend or decide to buy if they hit it off with you.

 

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The leads that have been stagnant are motivated financial consumers that rely on borrowing. They are looking for an opportunity to build a secure financial base with reliable products like insurance.

These aged insurance leads may have become quite knowledgeable as a result of having talking to some other firms  and so may require less hand holding when explaining insurance details. The ramp up time is faster in highlighting your policy benefits versus the competition.

Make sure your price is right! A major factor that exists for an aged lead is their holding off on the purchase decision waiting for the best price. They may be open to spending a little more for better quality or guarantees.

Good customer service is important with these leads. They know what’s out there and they expect a higher level of customer pampering. Give it to them and you may instantly get a new customer sale. Not only that but these aged leads if sold tend to recommend you to several friends.

These leads are thoughtful and deliberate in their decisions. If the price is right and it makes sense they will buy. Stay honest when speaking with aged leads, they can smell a rat from a long ways off .

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About Troy Wilson