Blogging is a great way to engage customers. The flow of fresh content is also a perfect match for the ravenous appetite of the Googlebot, putting you into some search results. However, if you really want to build traffic and drive customers that will convert you need to think–email and aged leads.
Email is still the top converting tools on the Internet. So, if you are serious about doing business on the Internet, get your blogging and email strategies connected. This is where aged leads can give you a jump start.
Aged leads are a great source of opt-in mortgage or debt inquiries ready to hear from you. Combine that with an educational blog and you have a real value proposition for your new prospective customers. And a great opportunity to to convert them into sales.
Driving Pre-qualified Traffic to Your Website
Aged leads give you a great opportunity to select a targeted segment of customers. A quality email campaign gives you the chance provide them real value. A chance to engage them with information that will make your sales call more productive, or might even prompt an inbound call.
Carefully design your email campaign and blog to help educate and qualify your customer.
Email is a great way to capture attention. However, blogging is the best way to really take your customers deep into the value and benefits of working with you. Consistently blogging tips on debt management, mortgage products, or market trends will essentially creates hundreds of lead generating landing pages for consumers.
Email Marketing and Web Publishing, Powerful!
Now that you have these great “landing pages” you can use aged leads and email to help your sales conversion by reinforcing trust and credibility with your blog. This approach is certain to produce deeper relationships and produce more sales. Mixing aged leads, email, and blogging can create a sure winner. There is no better way to drive customers into sales than to blend targeted leads, traffic driving email, and a great information packed blog.
(photo credit: andyp uk)