In the fiercely competitive mortgage industry, getting high-quality leads can make or break your sales pipeline. With changing borrower behaviors, evolving digital marketing strategies, and regulatory scrutiny, mortgage brokers and lenders need reliable mortgage lead companies to stay ahead in 2024. This guide compares the best mortgage lead providers, explores key selection criteria, and helps brokers, lenders, and real estate professionals pinpoint the top sources to effectively buy mortgage leads this year.
What Are Mortgage Lead Providers?
Mortgage lead providers are specialized companies that generate, aggregate, and distribute contact information for prospective homebuyers, homeowners looking to refinance, and others seeking mortgage products. They help mortgage professionals connect with active prospects by leveraging online channels, proprietary databases, and marketing.
Types of Mortgage Leads
- Exclusive Leads: Sold to one buyer only, high intent
- Shared Leads: Sold to multiple buyers, lower cost
- Aged Leads: Older contacts, discounted
- Real-Time Leads: Delivered instantly upon interest
Criteria for Choosing the Best Mortgage Lead Providers
- Lead Quality: Source, verification, and freshness
- Exclusivity: One-to-one vs. shared access
- Filtering: Options by ZIP, loan type, FICO, etc.
- Pricing: Transparent cost per lead or subscription
- Compliance: TCPA, data privacy, opt-ins
- Integrations: CRM compatibility, automation
Related Reading: How to Filter Aged Leads to Match Your Sales Strategy
Top Mortgage Lead Providers Compared (2024)
Aged Lead Store
- Lead Type: Aged (30–90 days), purchase/refi/FHA/VA
- Pricing: $0.15–$2/lead
- Strengths: Bulk buying, filters, compliance
- Weaknesses: Not live leads
- Best For: Brokers using drip campaigns
- Try it here
LendingTree
- Lead Type: Real-time, purchase/refi
- Pricing: $20–$60/lead
- Strengths: High volume, CRM tools
- Weaknesses: High competition
- Best For: Mid-large lenders needing scale
Zillow Premier Agent
- Lead Type: Real-time, home shoppers
- Pricing: $30–$80/lead
- Strengths: High intent, local targeting
- Weaknesses: Competitive markets
- Best For: Real estate-focused brokers
Bankrate
- Lead Type: Pre-qualified, exclusive
- Pricing: $40–$70/lead
- Strengths: High close rate
- Weaknesses: Premium pricing
- Best For: Enterprise lenders
MortgageLeads.com
- Lead Type: Aged, real-time, telemarketing
- Pricing: $0.50–$40/lead
- Strengths: Flexible packages
- Weaknesses: Mixed lead source transparency
- Best For: Teams testing multiple formats
LeadPops
- Lead Type: Opt-in via web funnels
- Pricing: $279+/mo
- Strengths: Conversion-focused, owned leads
- Weaknesses: Not a lead marketplace
- Best For: Brokers building long-term funnel assets
Experian
- Lead Type: Triggered, credit-qualified
- Pricing: Custom quotes
- Strengths: Targeting precision
- Weaknesses: High minimums
- Best For: Compliance-heavy organizations
Comparison Table
| Provider | Lead Type | Exclusivity | Price Range | Strength |
| Aged Lead Store | Aged | Shared | $0.15–$2 | Granular filtering, low cost |
| LendingTree | Real-time | Mixed | $20–$60 | Scale and CRM tools |
| Zillow | Real-time | Mixed | $30–$80 | Buyer intent, geo-targeting |
| Bankrate | Exclusive | Exclusive | $40–$70 | High quality, pre-verified |
| MortgageLeads.com | Mixed | Shared | $0.50–$40 | Flexible sourcing |
| LeadPops | Opt-in Funnels | Exclusive | $279+/mo | Site integration, branding |
| Experian | Triggered | Exclusive | Custom | Credit-data targeting |
FAQs
How much do mortgage leads cost?
Aged leads: $0.15–$3. Live/exclusive: $25–$80 each.
Which is better, exclusive or shared leads?
Exclusive leads convert higher but cost more. Shared leads are cheaper and best for teams with fast follow-up.
Are mortgage leads worth it in 2024?
Yes—if you have strong CRM tools and outreach workflows.
How can I boost ROI on purchased leads?
Respond quickly, use drip sequences, segment your audience, and use strong scripts.
Related Reading: Best Practices for Contacting and Converting Insurance Leads
Final Take
Choosing the best mortgage lead provider depends on your budget, lead management tools, and sales team capacity. Use the reviews, ratings, and links above to test providers and refine your process for 2024.
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