Since the dawn of newspapers, publishers have understood the power of the headline. Since then, the concept of pushing a short, attractive snippet meant to draw the reader in has been used in advertising, the book industry, and even in the world of online marketing. As an insurance agent, you can’t afford to miss out on the vast benefits of direct email sales. But all of the emails in the world won’t make a difference if customers aren’t opening them. Here are some subject lines sure to save your email from the trash folder.
1. “Three Insurance Deals Ending This Week”
People love to think they’re getting a bargain, but that’s not what makes this subject line so tempting. It’s the time bomb aspect that will really get customers clicking. Have you ever noticed how every infomercial includes a clause saying something like, “Call in the next five minutes to get another Super Duper Mop absolutely free!” These are powerful triggers that inspire a sense of urgency in the reader/listener and make them much more receptive to your salesmanship.
2. “What Insurance Agents Don’t Want You to Know”
There are websites that build their entire business model off this type of headline. You can do the same in your email marketing. As an insider, you probably have plenty of tidbits to share with potential clients. By doing so, you not only get their attention, you can gain their trust by presenting yourself as watching out for them.
3. “How Obama’s New Insurance Bill Affects You”
Who said email subject lines have to be evergreen and unchanging? By using current events to draw readers in, you become something more than a salesperson. Now you are providing them with news, setting up your emails as informative missives that can’t be skipped. Remember: not every headline needs to prequalify a customer. Acting as half-salesman/half-public service is not a bad approach.
While a good email subject line is a must when trying to sell online, don’t forget to follow it up with exceptional content. While there are a million things you should and shouldn’t do when emailing customers, the number one rule is this: talk directly to your customer. The more your audience feels as though they’re reading something meant for someone else, the faster you’ll lose them. By using specifics, avoiding condescension, and leaving most of the hype in the headline, you can improve your email sales dramatically.
