Attraction Marketing, Not Just a MLM Scam

What is attraction marketing? Don’t change the channel. This isn’t the latest MLM pitch. We are going to stay on topic and talk about mortgage and debt marketing. Granted this “attraction marketing” term is making its rounds in the MLM Web and email spam, but there are some fundamentals that are important to your own marketing and sales success.

People buy from people they like.

Inherently we are human. That is makes us hang around with and buy from people like us. Unfortunately, most of marketing and sales training avoids revealing ourselves to our customers. We hide behind corporate banners, marketing, and branding. Everyday that means we have to fight through the perceptions (many negative) that people have about our big companies or industries.

 

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Like it or not most people don’t want to go have a beer with a debt counselor or mortgage broker, but our friends do it all the time. Why is that? Because when people get to know us without the negative label most of us are pretty cool.

That is what attraction marketing is really about. Let your personality, your passions, your hobbies show through. You will begin to attract customers that are like you. And guess what…these are easy sales.

How do you do this? Use all of the easy social media tools that let that happen:

  • Facebook
  • YouTube
  • Twitter
  • etc…

Find one or more social media outlets that you are comfortable using and unleash your true persona and let attraction happen.

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