It seems like everyone is selling with social media or social networking these days, or at least making that claim. But, how successful are these rainmakers?
I have shared several tips on this blog. And I think it all comes back to one fundamental principle: social selling is for building relationships. Social networks are like cocktail parties. You might get a sale from them, but you are not selling at them.
This is a nice little summary of this point I found over the weekend:
Manners, please! Social networking isn’t for hard sell.
Here are Jon Lasner’s common sense tips:
- Don’t lead with a sales pitch (though an “elevator pitch” may still be appropriate with proper context),
- Don’t come with the sole intent of seeing how many business cards you can pass.
- Be interested in others.
- Be engaging without making it all about you.
- See whom else you can connect with those new people you meet.
- Find opportunities to help someone.
What are your rules for social networking and selling online?
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