Are you limiting your business? Are you undermining it’s potential? That may seem to be an absurd question, but I would guess most of us are putting up roadblocks to big success.
If you are like more debt or mortgage professionals your business started offline. You learned to build prospects by networking at the rotary club, bringing donuts to your favorite real estate broker, and doing deals at your clients’ dinner tables. That was your business. Your opportunity was within the confines of a reasonable car ride. You could only grow as fast as you could shake a new hand, send a personal note, or visit a referral partner.
The world has changed. The Web happened. Blogs made us local experts, social networking connected us, and now we are all global business owners–should we choose to accept the challenge.
Do you hesitate to call people outside of your town or state your audience? Are you skeptical of how connecting with a real estate agent in another state can help your business, as a single state licensed broker? Unlock your potential. Think nationally, even internationally.
People have never been so connected and mobile. Your opportunity for referrals is limitless on the Internet. People you don’t even know can point to your website, blog, or Twitter to refer a friend moving to your area, needing to sell in a relocation, or struggling with their debt.
Stop limiting your business–consider your national audience the next time you blog or tweet.
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