Agents Should Purchase Insurance Leads

February 21, 2011

For those in the insurance sales or brokerage industry, marketing and finding a good set of clients can be a difficult, expensive, and time consuming process.  To make the process of selling their services easier, many insurance agents could benefit by purchasing insurance leads over the internet.  Lead buying provides a variety of benefits to agents who choose to invest in a set of good internet leads.

Let’s go over a few reasons why you should be purchasing insurance leads.

1. Purchasing insurance leads drastically reduces the need to market your services.  For those in any form of sales, marketing is one of the most challenging and time consuming processes of building a business.  While it is important to get your brand recognized, marketing directly to prospective clients can be challenging.  Instead of spending the time and money marketing, it would be better to purchase leads which provide you with a list of interested potential clients and eliminates the risk of spending money and time marketing to consumers and businesses which are uninterested.

2. Lead buying could be beneficial for you as it’s quite affordable compared to the alternative.  When purchasing leads for your business, you will be able to provide your sales people with a list of clients which are already known to be interested in purchasing your services.  Because of this, much of the efforts needed from your sales people will be reduced, which would allow you to pay a lower commission for sales that are generated by the leads that you purchased. Or you may find that your business could operate with less sales people altogether.  Both of these scenarios could save your business a considerable amount of money on overhead expenses.

 

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3. Purchasing internet leads for insurance sales will help you determine the actual benefit associated with purchasing the leads.  When going through a traditional marketing and sales campaign, it will be difficult to determine what the actual return on investment would be for each aspect of your campaign.  When purchasing leads you will be able to calculate the success rate of each lead received and determine whether the cost was worthwhile.  Based on your findings, you may be able negotiate a reduced rate or bulk order discount.

About Troy Wilson