The crunch is on. There is no question the mortgage market is in a prolonged meltdown. You need to get smarter about your marketing budget. Consumers are turning to the Internet for answers and real-time Internet leads are not getting cheaper. Aged mortgage leads are a great strategy to maintain quality and lower your cost of marketing.
Sales are Down
Sales are down and you need to start asking questions. Chances are you will quickly learn that sales is not the problem. It’s the market. Plenty of motivated prospects filling out online forms interested in refinancing their homes but ever fewer of them proving to be qualified.
Credit has tightened and qualifications have narrowed. A down market needs a different marketing approach. Pounding on expensive (unqualified) leads is only frustrating sales, marketing, and management.
Time to reposition, not cut.
Don’t Cut Marketing
I said don’t cut marketing, not don’t cut marketing expense. There are other alternatives to expensive real-time lead generation. Aged, aftermarket leads provide the same lead generation methods, but inefficiency or excess supply has driven the price down 90-95 percent.
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Net effect, you can slash your marketing budget and come away with a similar performing sales lead. Even better, if you use a quality aftermarket lead aggregator you will get additional quality measures. Enhancements and data cleansing that may actually improve your current lead quality.
Redesign Your Sales & Marketing Strategy
Down markets require us to rethink our business. Redesigning your marketing methods and strategies is a good first step.
Next improve the efficiency of your sales.
The new market is going to be one that requires us to leverage our whole customer database. Filling it with aged, timeless prospects that we can nurture into future sales and long-term relationships.
Next Wave Marketing Strategies brings over 5 years of integrity, innovation, and client satisfaction to the aged mortgage leads market. We offer industry leading quality control, data cleansing, and a generous return policy to empower you to build your business in the fastest, most cost effective manner. Learn more about aged mortgage leads.