Most marketers acknowledge that social media can be a valuable tool. It can not only help you sell your products and services on a one-time basis, it can turn fence sitters into loyal customers who feel they have an inside look at how your company operates.
In just a few simple steps, you can integrate social media networking into your lead campaign.
1. Create a Business Page on Facebook and a Twitter Account
Although Twitter gives you limited options when creating an account, Facebook provides a lot more latitude. Your profile page alone gives potential customers valuable information about what your business provides, as well as its location and hours of operation. Take some time when completing the profile page or hire a professional writer to do it for you. Try to make your business sound both professional and inviting.
2. Take Advantage of the Facebook Advertising Program
Once you have created a business page, you will be able to advertise that page. When creating your ad, you can choose the demographics of the customers you are most interested in reaching. You can also decide how much money you want to spend on the ad each day and how much you are willing to pay for each “click.” The advertising program is a great way to make people aware of your business and generate Internet leads.
3. Be Responsive
Once you have your social networking accounts set up, check them regularly for Internet leads and respond to the questions and comments of potential customers as quickly and as thoroughly as possible. Post regularly, especially if your company is offering a sale or a special deal, but don’t post continuously throughout the day. If customers feel like you are taking up too much time with too little information, they’re likely to simply stop following you. Aside from providing information about your business, you can also use your posts to engage customers. Ask questions or invite them to participate in an online contest.
4. Invite Prospective Customers to Follow You
If you meet someone who seems interested in your business but is not yet ready to become a customer, invite him or her to follow you on the social networking sites. People like to do business with people they know. Receiving regular communications from your company via social networks is often just the thing to establish that sense of familiarity and turn a potential customer into an active customer.
5. Don’t Neglect Other Marketing Strategies
Social networking is a valuable tool for lead generation and for increasing customer familiarity with your goods and services, but it should not be your only marketing tool. Other marketing strategies such as mail campaigns, cold calling, face-to-face networking, and simply pounding the pavement are also necessary for the success of your business. Make sure you print your social media contact information on all brochures and other sales materials. Your lead generation may come from a source other than the Internet, but it may just be your online presence on social networks that seals the deal.