When selling insurance, you have certainly come up against leads that did not work out. You have left messages that were notreturned; you have called repeatedly with no answer. This can be discouraging, but calling does not have to be this way. There are a few things that you can do to make sure that people call you back quickly, that they call you back often.
Below are some insurance sales tips to help you have better success with the insurance leads that you already have. If you follow these basics, you will not be wasting your time making contact.
1. Keep It Simple
Do not go into too many of the details on the message; just keep it to the bare bones. No one wants to stand next to their answering machine or sit with their cell phone to their ear while you try to explain an entire insurance policy. This is boring. They will give up. What you want to do is just give them a small taste of what you have to offer, enough to make them want to call back.
2. Keep It Short
Along similar lines, do not drone on for a long time. If you can keep your messages to around thirty or forty seconds, this is great. If you can get them down towards fifteen seconds, this is even better. People will not listen for a long time. They have a lot to do. If you can get your message in quickly, they will be more prone to listen to everything that you have to say.
3. Make It Personal
If at all possible, give the message a personal touch. This should start with their name; open the message by saying hello to them specifically so that they do not feel like you are leaving generic messages on hundreds of other machines — even if that is exactly what you are doing. If you know anything else about them — why they wanted insurance to start with, how insurance can help them in their specific situation of being in school, going to work, and the like — make sure that also gets into the message.
4. Give It A Time Limit
Tell them why they need to call you back quickly. Maybe you can give them a sale that will end at the close of the month. Maybe you can give them a good deal for getting back in touch with you in one day. Whatever you can do to make them feel like it is in their best interests to call you back promptly, do it. Do not command it, however; show them why they want to.
5. Speak Like A Professional
Do not mumble. Speak in a clear voice and enunciate your words. Sound upbeat and positive. You want them to think that you are a friendly person who can also do a great job, a person who will work very hard for them. This way, it will sound attractive to work with you.