5 Ways to Improve Your Insurance Blog

May 16, 2011

Keeping a blog is a great method of insurance agency marketing, but not all blogs are destined for stardom. If your blog is not performing as well as you had hoped, try these five tips to overhaul it and make it more user-friendly.

1. Content is King

In order for readers to want to come back to your insurance blog, it has to provide interesting and informative content. Some types of articles you might consider include
*breaking news about the insurance agency
*advice about purchasing insurance (for instance, getting the best deal, making sure you purchase enough insurance, the value of packaging two or more insurance policies).
*special deals that your company is offering
*information about your company such as comings and goings and new types of insurance that your company is offering.

2. Post on a Regular Schedule

Commit to blogging at least once a week, though three or more times a week would be better. Post to your blog on a regular schedule–every Monday morning, for instance, or Tuesdays, Thursdays, and Saturdays.

Do not let more than a week go by without putting up a new post. Readers quickly abandon blogs without new content.

 

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3. Insurance Agency Marketing – Give it a Soft Sell

If everything you post cries out how amazing your company is, the reader will soon get bored. Certainly, let your followers know that your company is wonderful, but also provide insurance information they can use. Your goal is for readers to think of you as a trustworthy source of information. If they do, chances are they will think of your agency first when ready to buy insurance.

4. Mix Your Mediums

Blogging doesn’t have to be all about writing. Use photographs, music clips, and interviews on You Tube to keep your followers entertained. For instance, if you’ve just hired a new insurance agent, videotape an interview with him or her, put it on You Tube, and place the link to the You Tube video in your blog.

One insurance agent reported great success with a post that contained only a picture of a burning house and the caption, “Could you afford to have this happen to you?”

Be creative, and you will hold the interest of your followers.

5. Sales Concepts for Your Blog

As discussed above, it’s a bad idea to make every post a hard sell, but you can always insert one or two critical sales concepts into your posts. Some concepts you may want to consider include
*showing the follower how insurance could help meet his or her needs
*appealing to the feelings of the follower (for instance, pride in doing the right thing for one’s family)
*keeping your focus on the positive
*asking for the sale (at the end of each post, include a “free quote” link)

If you take a little time to strengthen your blog, you’ll find it can bring you new leads and convert old leads into paying customers.

About Troy Wilson