4 Social Media Channels for Lead Generation

December 14, 2012

social-media-lead-generation | NextWaveMarketingStrategies.comLead generation is an integral part of being successful in the mortgage and insurance industries. When it comes to generating leads on a consistent basis, it pays to be innovative. One prime example is using social media to generate leads. By starting with the following four social media channels, you’ll have the ball rolling in no time.

Twitter

A great way to generate leads through social media is by setting up saved searches on Twitter. Right this instant, hundreds of people are discussing insurance and mortgage products that pertain to your business. Many of them are looking for help and advice. Shouldn’t you be there to provide it? There is no limit to how many searches you can save. The results from each one will include relevant tweets from other users. By responding to those tweets, you can reach out to people who could easily turn into customers down the line.

Google+

Google+ is often overlooked in favor of sites like Facebook. One major thing that Google+ has going for it is excellent local exposure. By claiming your Google+ Local listing and linking it to your Google+ profile, more people will be able to find you. Whenever you interact with people on social networking sites, include your Google+ information as well. This is a great sales prospecting tool because it makes you more accessible.

 

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Facebook

Creating a Facebook page for your business is an excellent first step, but it’s not enough. When it comes to lead generation, you need to actively promote yourself on Facebook. Use the Facebook search function to find groups that relate to your business. Respond to people’s questions and comments and post questions and comments of your own. Promote your Facebook page in real life. By getting people to like your page, you will have a larger audience and will be able to generate more leads.

Health Insurance Forums

Social networking sites are excellent sales prospecting tools that are well worth your time. You should also focus some of your efforts on online forums. By participating on popular forums, you can demonstrate your knowledge and help those who have questions. At the same time, you will be engaging in highly effective lead generation that’s sure to pay off in the long run.

Using social networking sites to generate leads is easy, and getting started is a snap. With a small amount of effort, you’re sure to enjoy incredible returns.

About Troy Wilson